Kraft Not Mac & Cheese represents the third innovation to launch in a year from The Kraft Heinz Company and TheNotCompany (NotCo), a joint venture which aims to create plant-based foods for all.

The new innovation offers fans the creamy and comforting experience they know and expect from classic Kraft Mac & Cheese, but without the dairy.

Available in Original and White Cheddar flavors, Kraft “NotMac&Cheese” will begin rolling out on shelve…